Lisa Toro wants you to forget what you’ve heard about Memphis. Unless it’s that Memphis is home to a deep, hallowed music legacy and first-rate barbecue. And no one knows better than Toro, co-owner of premiere Memphis coffee shop/retailer City & State, who has been living in the Tennessee city for over 20 years. What’s kept her there is the people, who, she says, are approachable and friendly—a Memphis point of pride. Okay, fine, the other things keeping her there involve food and music: the best juke box in the South, drive-thru beignets, and flowing Tennessee whiskey.

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